Grow your business smart and efficiently for lasting success

Tailored business strategies focused on sustainable growth and profitability

Person med kort grått hår som bär glasögon, marinblå dubbelknäppt kostym, vit skjorta och rödmönstrad slips står mot en enfärgad bakgrund med händerna i fickorna.

About Me

With over 20 years of international experience in the retail industry across all channels I bring a deep understanding of what it takes to build and grow successful businesses. My passion lies in driving profitable, sustainable growth by aligning strategy with operational excellence. I bring a hands-on approach that blends strategy with day-to-day retail know-how.
 
Over the years, I’ve led a wide range of projects—from launching new brands, implementing new concept or countries to streamlining established operations. My expertise covers everything from strategic planning and team structuring to purchasing, CRM, brand positioning, and in-depth business analysis.
 
Beyond daily operations, I’ve also helped businesses prepare for sale—ensuring smooth transitions and maximizing value for owners and stakeholders.
 
Today, I work as a consultant, supporting companies with a hands-on approach to operational efficiency, performance optimization, and strategic exit planning. I combine experience with a results-driven mindset to help businesses unlock their full potential.

Helping companies improve and scale is not just my job — it’s my passion!

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Years of Experience

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Projects

my services

I provide hands-on support in business and brand development, offering expert guidance either as an advisor or as a key member of your leadership team.

Business Development

I provide hands-on support in business and brand development, offering expert guidance either as an advisor or as a key member of your leadership team. My approach is tailored and pragmatic—built on retail experience and a deep understanding of how to turn strategy into action.

I work closely with owners and management teams to strengthen core operations, sharpen positioning, and create the right structures for growth. Whether you need help launching a new concept, refining an existing business, or preparing for a future sale, I bring the insight and operational focus to make it happen.

01

Increased Revenue

Boosting sales and profitability through optimized strategies and targeted actions.

02

Cost Efficiency

Streamlining operations to reduce costs and increase operational efficiency.

03

Customer-Centric Focus

Implementing strategies that enhance customer experience.

04

Stronger Teams and Organizations

Building high-performing teams and improving organizational structures for better collaboration and results.

This is for businesses looking to:

Whether you’re a retailer aiming to improve efficiency, a brand preparing for expansion, or a company seeking strategic guidance for long-term success, we offer tailored solutions that meet your unique needs

We deliver

Everything to help you optimize and grow  your business. Our approach focuses on providing clear, effective solutions that address your unique challenges, ensuring that you can make informed decisions and drive sustainable growth

my approach

I follow a tailored approach that is both strategic and hands-on, designed to deliver measurable results. My process is built on collaboration, deep analysis, and actionable solutions.

En rak ökenväg med "DON'T BE SAMMA, BETTER!" målat med stora vita bokstäver på asfalten, berg och moln i bakgrunden.

Analysis of the Current Situation, Needs, and Goals

We begin with a comprehensive assessment of your business. This includes analyzing your current operations, market position, challenges, and opportunities. I also take the time to fully understand your specific needs and long-term goals to ensure that the strategy we develop aligns with your vision.

Strategic Planning

Based on the insights gathered, I work with you to develop a customized strategy. This strategic plan will focus on your unique needs and include clear objectives, action steps, and performance indicators. Together, we will identify growth opportunities and the most efficient ways to optimize your business for success.

Execution & Hands-On Support

Once the plan is in place, I take an active role in the execution process. Whether optimizing operations, refining team structures, or launching new initiatives, I provide hands-on support to ensure every step is carried out effectively and aligned with the strategic goals.

Continuous
Monitoring & Improvement

Success requires ongoing effort. I regularly monitor progress, assess performance, and make necessary adjustments to ensure the business continues to thrive and evolve. My aim is to create a culture of continuous improvement that drives long-term success.

Documentation & Ongoing Support

After each assessment, I provide thorough documentation of the areas analyzed, the findings identified, and my proposed solutions. This includes detailed recommendations for changes or implementations, along with a clear timeline for execution. Additionally, I offer continuous support, providing regular updates and adjustments according to your needs and preferences.

By combining strategic analysis with practical execution, I help you unlock your business’s full potential and achieve sustainable growth

”We had the pleasure of working with Gun Falk who quickly familiarized herself with our business operations and organisational structure. Her ability to swiftly assess our current state and identify areas for improvement was impressive. She delivered a clear and structured assessment, followed by a well-defined action plan targeting key areas with potential for growth.

Thanks to her strategic approach and focus on efficiency, we were able to restructure internally and significantly improve our profitability—without expanding our team. Her insights and recommendations have made a lasting impact on our business, enabling us to scale more effectively with the resources we already had in place.

We highly recommend her to any organisation seeking expert guidance on operational improvement and sustainable growth”.

Damian Pannunzio
Managing Director
Logotyper för Marsais Kitchen, Sunny Bark och Orlando och Matteo med texten "Ett stort välkomnande till familjen år 2025".

”Gun is a true pleasure to work alongside. Composed, efficient, logical, and passionate. Within her time at Watches of Switzerland, she led teams across multiple nations, delivered exceptional results with strategic focus and regularly presented innovative ideas. I would highly recommend Gun to any organsiation, her attributes and experience are transformative.”

Craig Bolton
President, Watches of Switzerland Group, UK and Europe
Fem logotyper för lyxklockåterförsäljare i rad: Watches of Switzerland Group, Watches of Switzerland, Mappin & Webb, Goldsmiths och Mayors.

“She developed and implemented effective strategies and solutions to complex,
systemic problems and led executions, always a good result”

Namn Efternamn
Titel
Svart ESCADA-logotyp med ett stiliserat dubbelt "E"-symbol till vänster, följt av varumärket med versaler på vit bakgrund.

Do you want to grow your business smart and efficiently for lasting success

Gun Falk
Business consultant